The PSI Team
Travis Everton is the CEO of Performance Systems Integration and Fire King of Seattle. A Pacific Northwest native, he acquired PSI in 2014 and holds an MBA from Stanford Graduate School of Business. Passionate about mission-driven organizations, Travis is committed to integrity, excellence, teamwork and employee empowerment. His goal is to ensure that PSI delivers the highest level of customer service in order to protect lives and property.
Todd is the Chief Financial Officer at Performance Systems Integration. An Oregon native, he holds a Bachelor of Business Administration in Accounting from OSU and is a certified CPA. With over 20 years of experience in public accounting and financial management, Todd provides financial leadership and guidance for the company. His expertise includes team management, forecasting, financial reporting and analysis, and partnering with senior management to drive financial results.
David Ridder is the Chief Operating Officer and interim CRO at Performance Systems Integration. With over 27 years of experience leading high performing teams for technology, clean tech and B2B service companies, David brings strong leadership, coaching and influencing skills to the company. His expertise includes Operations, Sales & Marketing, Professional Services, and Finance. David is passionate about helping recruit, develop and lead a diverse team to achieve aggressive business goals.
Andrew is the Director of Sales at Performance Systems Integration. A Portland native, he has been with the company for more than 15 years working his way up from Sales Representative to General Manager, before being promoted to Director of Sales in 2020. Passionate about creating and nurturing long-term client relationships, Andrew is also an expert in Service Sales Operations and Facility Management. He enjoys educating clients and prospects on how to navigate the challenging life safety compliance environment.
Soraya is the Director of Marketing at Performance Systems Integration. Originally from France, she holds a Master’s Degree in Business Strategy and International Affairs. With over 10 years of experience in B2B marketing, Soraya is passionate about transforming the way brands interact with audiences through creative campaign leadership. A marketing strategist, her expertise includes branding, digital campaign management, content development, corporate communications and public relations.
Nikki is the Director of Systems Innovation at Performance Systems Integration. With over 15 years of experience in the industry, she is an expert in operations management, financial forecasts and business strategy. Nikki is passionate about delivering outstanding customer service and a personal approach to customer needs. An active listener with outstanding communication abilities, she maintains customer satisfaction by providing problems-solving resources.
Tracy is the General Manager at Performance Systems Integration for the Bothell office. Born and raised in Washington State, Tracy has been working in the fire and life safety industry for more than 20 years. She joined the company in 2009 as an expert in engineering, fire alarm design, business development, negotiation, and sales management. Also an artist, Tracy previously owned her own business specialized in handcrafted porcelain art. She is passionate about helping businesses implement the best strategies to improve their fire life safety systems.
Charles is the General Manager at Performance Systems Integration for the Portland office. With more than 25 years of experience in the industry, he is an expert in operational excellence, team leadership and project management, along with strong business development and technical sales abilities. His leadership is built on a foundation of experience earlier in his career as an installer, programmer and designer in the Integrated Building Systems Industry. A high performance achiever, Charles doesn’t accept less than world-class workmanship and excellent customer service.
Michael is the Operations Manager at Performance Systems Integration for the Portland office. With over 25 years of experience in the industry, he is an expert in installation, programming and inspection of fire and life safety systems. Passionate about teaching apprentices on the basics of electronics and fire alarm systems, Michael is also a Course Instructor for LEA, Specialized Controls and Fire Alarm at IEC and JATC.
A Veteran of service and active member of ASCET, Andrew is the Operations Manager at Performance Systems Integration. With over 15 years of experience in the fire and life safety industry, he has a strong expertise in technical operations and strives for excellence. Dedicated to provide the highest level of customer service, Andrew is committed to integrity and forward thinking. He consistently maintains a focus in making a positive impact on people’s lives.